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"There's a tremendous need for this kind of product," said Hines, a computer scientist and former Bell Labs engineer.
Roxxxy won't be available for delivery for several months, but Hines is taking pre-orders through his Web site, True Companion.com, where thousands of men have signed up.
"You can share the personality online." Inspiration for the sex robot sprang from the September 11, 2001 attacks, when planes crashed into the World Trade Center in New York City, the Pentagon and an empty field in Pennsylvania.
There is a young naive personality along with a Mature Martha that Hines described as having a "matriarchal kind of caring." S & M Susan is geared for more adventurous types.
The anatomically-correct robot has an articulated skeleton that can move like a person but can't walk or independently move its limbs.
Lifelike dolls, artificial sex organs and sex-chat phone lines have been keeping the lonely company for decades.
But Roxxxy takes virtual companionship to a new level.
People can customise "true companion" personalities and then share the programs with others online on the company's website, according to Mr Hines."Just think about wife or girlfriend swapping without actually giving the person to someone else," Mr Hines said.